Sprout Social：2023年社交媒体指数报告.pdf

TheSproutSocialIndex™

EditionXIX:

Introduction03

Whatconsumerswant04

Crackingthecustomercarecode

09

Mind,meetmachine17

Theteamstructureoftomorro23

Social’srevenueimpact,redefined31

02TheSproutSocialIndex™

Socialmedia

marketinggrewup.

Somethingnewishappening.AssocialAsaresult,socialmediateamshavecapturedYoureatthehelmoftheship,andyouhave

becomesmoreentrenchedinourday-to-theattentionofexecutivesandseniorleaderseverythingyouneedtoguideyourteam

daylives,socialmediateamsareatlonglastlookingtotapintothevalueofsocial.Theyintothefuture.

receivingtherecognitiontheydeserve.

realizethechannelcandriveasubstantial

businessimpact,butarelookingtotheirteamsInthe19theditionoftheSproutSocialIndex™,

Industrytrailblazers—thosewhohavetoshowthemhow.

wesurveyedover1,800consumersand900

championedaneweraofbrandrelevance—

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