价值共毁研究的起源、现状与展望

摘要

价值共创是营销领域的研究热点之一，作为价值共创对立面的价值共毁则少有学者关注。价值共毁是指在价值形成的互动过程中，由于参与者低效率地利用对方或自己的资源而造成至少一方福利减少的情形。随着价值共毁研究的理论和实践意义逐渐被认识，相关文献开始不断涌现。为了更好地推动价值共毁研究的发展，有必要对相关文献进行回顾。本文梳理了价值共毁研究的起源与发展，归纳总结了价值共毁的定义、分类、原因及流程等，并对未来的研究方向进行了展望。本文的贡献在于构建了一个综合性的价值共毁流程框架，利用科学变革理论对该领域的发展过程进行了阶段划分，并预测了未来的研究可能呈现的特征等。

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引用本文

陈伟, 吴宗法, 徐菊. 价值共毁研究的起源、现状与展望[J]. 外国经济与管理, 2018, 40(6): 44-58. 

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