体育明星网红化现象的衍生逻辑、风险审视与规避策略

发布时间：2024-12-12 07:20

为有效引导和规制体育明星网红化现象发展,运用文献资料、逻辑分析等方法,对其衍生逻辑、潜在风险与应对策略进行探讨。研究认为,体育明星网红化现象衍生的逻辑体现为舆论环境宽容构成基础条件、自我表现需求构成内在动因、经济利益驱使构成外在动力、大众文化消费构成生存土壤、媒介技术升级构成现实支撑。同时,舆论环境嬗变、媒介建构移权、功利思维渗透、消费主义裹挟、把关机制失灵引发了体育精神迷失、优胜形象消解、主体行为失范、价值观念畸变、网络道德危机等多维风险。基于此,提出规避策略：重视网络舆论工作,助力体育精神复归;重构声誉保护体系,降低负面形象风险;建立规则约束机制,治理主体失范行为;加强文化素养涵育,纠正价值观念偏向;完善信息把关机制,防范网络道德危机。

Abstract

In order to effectively guide and regulate the development of the phenomenon of sports star internet celebrity, literature and logical analysis methods are used to discuss its derivative logic, potential risks and coping strategies. According to the research, the logic derived from the phenomenon of sports stars’ Internet popularity is reflected in that the basic conditions for tolerance in public opinion Environment, the internal driving force behind self-expression needs, economic interests drive external forces, mass cultural consumption constitutes the soil for survival, the upgrading of media technology constitutes practical support. At the same time, the evolution of public opinion environment, media construction and power transfer, utilitarian thinking penetration, consumerism and the failure of gate keeping mechanism lead to multi-dimensional risks, such as lost sports spirit, elimination of superior image, anomie of subject behavior, distorted values, network moral crisis. Based on this, put forward the avoidance strategy： pay attention to the network public opinion work, help sports spirit recovery; Reconstruct reputation protection system to reduce negative image risk; Establish the rule restraint mechanism, governance subject anomie behavior; Strengthen the cultivation of cultural quality and correct the deviation of value concept; Improve the information control mechanism to guard against network moral crisis.

关键词

体育明星 /网红 /网络媒介 /风险规避 /舆论环境{{custom_keyword}} /

Key words

sports star /internet celebrity /network media /risk aversion /public opinion environment{{custom_keyword}} /

孟祥阳, 邹月辉.体育明星网红化现象的衍生逻辑、风险审视与规避策略[J]. 广州体育学院学报, 2023, 43(2): 120-128 https://doi.org/10.13830/j.cnki.cn44-1129/g8.2023.02.015

MENG Xiang-yang, ZOU Yue-hui.The Derivative logic, Risk Review and Coping Strategies of the Phenomenon of Sports Star Internet Celebrity[J]. Journal of Guangzhou Sport University, 2023, 43(2): 120-128 https://doi.org/10.13830/j.cnki.cn44-1129/g8.2023.02.015

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