互联网媒体建构下的粉丝经济形态分析

摘要/Abstract

我国的粉丝经济在2004年第一期“超级女声”崭露头角，在网络迅速发展的当下，粉丝经济经历了从传统媒体时期到门户网站时期再到如今的社交媒体时期。一方面互联网将粉丝的地位近一步放大，粉丝与偶像不再是简单的崇拜与被崇拜的单向联系；另一方面，粉丝也在逐渐成为媒介资本产业链中的一环，为媒介工业带来巨大的流量利益。本文选择了粉丝经济的三种主要形态：粉丝社群、IP粉丝经济及粉丝众筹。通过对这三种经济形态的利弊分析，探究粉丝经济在当下互联网中的发展现状及其面临的问题，思考我们该如何看待当下的粉丝经济。

China's fan economy emerged in 'Super Girl' in 2004. With the rapid development of the Internet, the fan economy has gone through the period from traditional media to portal website and then to social media. On the one hand, the Internet further enlarges the status of fans, fans and idols are no longer a simple one-way connection between worship and worship. On the other hand, fans are also gradually becoming a link in the media capital industry chain, bringing huge flow benefits to the media industry. This paper chooses three main forms of fan economy: fan community, IP fan economy and fan crowdfunding. Through the analysis of the advantages and disadvantages of these three economic forms, this paper explores the current development status of fan economy in the Internet and the problems it faces, and considers how we should view the current fan economy.

网址：互联网媒体建构下的粉丝经济形态分析 https://mxgxt.com/news/view/1490247

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