国内热点:网红经济

发布时间:2025-05-23 16:14

CATTI 口译常考国内社会文化方面热点,所以汉译英学习更新完之后小规模整理这个方面。

主要摘选外媒报道。仅供参考。暂无力提供译文,主要学习英文表达即可。

Wang Hong: China's online stars making real cash

http://www.bbc.com/news/world-asia-china-36802769

By Grace Tsoi | BBC News

Ling Ling, a 29-year-oldliving in Shanghai, has gone to great lengthsto curate a picture-perfect lifeon social media. Her photos on micro-blogging site Weibo show her glamorous and leisurely life.

Go to great lengths

不遗余力,竭尽全力;干到底;一不做二不休

走极端;肆无忌惮;不顾一切;无所顾忌

Curate 名词 ˈkjʊərɪt 动词kjʊˈreɪt 组织

例:The Hayward exhibition has been curated by the artist Bernard Luthi.

海沃德展览会是由艺术家伯纳德·卢西组织的。

Dressed in fashionable clothingand withimmaculate make-up, Ling Ling is seen dining at fancy cafes and restaurants; attending parties and social events with her girlfriends; travelling to places like Boracay, Tokyo and Dubai.

Immaculate /ɪˈmækjʊlɪt/

The goalie's performance was immaculate.

守门员的表现完美无缺。

But she does not cultivate her online image just to make herself feel good or her friends jealous. She is one of the newinternet celebrities, known as Wang Hong.

It's a lucrative business, with Zhang Dayi, one of China's best known Wang Hong, reportedly earning 300m yuan (£35m; $46m). This compares favourably to top Chinese actress Fan Bingbing, who according to Forbes, made about $21m last year.

Online fashionistas

There are two types of internet celebrities in China - those who create original content like Papi Jiang, who was once censured by Chinese authorities for excessive use of foul language in her videos, and the "fashionistas".

Ling Ling and Zhang Dayi fall into the second category, selling clothes and cosmeticson Taobao, China's leading online shopping site.

They work as their own shops' models by posting pictures of themselves wearing the clothes they sell, and some of their followers become their most loyal customers.

Ling Ling, who has been active online for 10 years and has more than 330,000 followers on Weibo, saysshe didn't plan on becoming an internet celebrity.

"In the beginning, there were only online forums. I posted pictures and wrote online every day and a lot of people started paying attention to me."

When she was 18, Ling Ling started a bricks-and-mortar clothing shopin Shanghai, but she soon realised that her online fame would bring more business.

"You will be able to reach to customers across the nation with an online store. I've got quite a lot of customers in Beijing and Guangzhou," she says.

Her Taobao shop generates around 300,000 yuan in sales every month and that figure can double during festivals.

But these numbers did not satiate her ambition, so she signed a contract with Tophot, an incubator aimed at nurturing top internet celebrities.

Satiate /ˈseɪʃɪˌeɪt/ 充分满足; 厌腻(是不是很像Satisfy)

The dinner was enough to satiate the gourmets.

这顿饭足够让美食家们吃个够。

'Outperforming A-listers'

According to CBNData, a commercial data company affiliated with Alibaba, the "internet celebrity economy" is set to be worth 58bn yuan in 2016, more than China's box officein 2015.

The enormous earning potential has led to the rise of internet celebrity incubators in China, which race to discover and nurture the next Zhang Dayi.

Incubators like Tophot provide training for budding internet celebrities, with skills in photography, make-up and performance. They also represent internet celebrities and help them find jobs like product endorsements. In return, they take a cut from their earnings.

Janet Chen, founder of Tophot, said internet celebrities had already "outperformed" showbiz A-listers and she attributes this to the fact that they are moredown-to-earth and approachable.

"Zhang Dayi is not an exceptional beauty, but she looks like someone you can be friends with. People think they can look like her if they put on some make-up," Ms Chen says.

She says Tophot has signed cooperation agreements with 30,000 emerging internet celebrities.

Although obviously not all are set for stardom.

Andinternet celebrity incubators are becoming increasingly popular with investors, says Zhang Yi, founder of iiMedia Research, a Guangzhou-based media consultancy firm.

He says there are already about 50 internet celebrity incubators in China. But, he points out, some investors worry about the long-term prospects of the industry.

"A lot of factors behind [the popularity of] internet celebrities cannot be duplicated," Mr Zhang says. "The failure rate [of investment of internet celebrity incubators] is 95% or above."

Others in China worry about the standards of beauty online celebrities are creating for Chinese women.

An attractive appearance seems to have become an indispensable qualityfor internet celebrities, and "internet celebrity face", which refers to the combination of doe eyes, a pointy chin, a high nose and fair skin, is a commonly used shorthand in China.

Shorthand

You can use shorthand to mean a quick or simple way of referring to something. 简约表达法

Laslett uses the shorthand of "second age" for the group of younger people who are creating families.

拉斯莱特用“第二代”来简单指称那些更年轻、正在组建家庭的人。

According to CBNData, about 90% of customers of the online shops run by internet celebrities are females.

In the report published by iiMedia Research, about 10% of internet celebrities admitted that they had undergone plastic surgery.

"Internet celebrities create standard,rigid aesthetics and body imagesfor women," says Li Sipan, founder of Women Awakening Network, a feminist group based in Guangzhou.

Ms Li also says that many young women would believe that being an internet celebrity wasa fast-track to success, and imitate their behaviour.

'She's an idol'

But the fans are devoted and unlike with movie stars and top musicians, they get a lot of access to their favourite internet celebrity.

Ling Ling employees six assistants, but she says she is the one who interacts with her fans online. Apart from Weibo and WeChat, Ling Ling also conducts live-streaming sessions at times.

"Fans are most important," Ling Ling says. "I have been working in the business for 10 years and I am thankful for the support of my fans."

"Ling Ling is very friendly [to fans]. There are always chances for us to meet her," says Hu Xiaofei, a long-time fanwho spends about 1,000 yuan on Ling Ling's shop every season.

"She is like an idol [to me]. I will learn how to mix and match and put on make-up from her posts."

Janet Chen firmly believes thatthe digital native generation- those born in and after the 90s like Hu Xiaofei - will continue tofuel the popularity of internet celebritiesin the long run.

"When these generations become the mainstream group, their [digital] habits will dominate society's consumption pattern," she adds.

However, Ling Ling admits that she sometimes feels insecure.

"There are so many [social media] platforms and new internet celebrities. There are more and more pretty girls… Even for top internet celebrities, if they do not work hard, people may not know them at all in a few years."

Additional reporting by Zoe Chen返回搜狐,查看更多

网址:国内热点:网红经济 https://mxgxt.com/news/view/1379306

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