传统传媒企业并购互联网企业动因及其绩效分析

2.4 Factors affecting mergers and acquisitions performance 11 2.4.1 Mergers and acquisitions industry relevance impact on performance .. 11 2.4.2 Mergers and acquisitions of target companies choices impact on performance 12 2.4.3 The effect of merger payment on performance 12 2.4.4 Integration impact on performance after the merger 12 2.5 The basic theory of mergers and acquisitions 13 2.5.1 Efficiency theory 13 2.5.2 Market effect theory 14 2.5.3 Diversification theory 14 3 The presentation of Chinese media mergers and acquisitions Elex case 15 3.1 Mergers and acquisitions overview 15 3.1.1 Mergers and acquisitions: Chinese Media Co. Ltd.. 15 3.1.2 Acquired party: Elex Technology Co., Ltd. 15 3.2 Implementation plan of Chinese media mergers and acquisitions Elex 15 3.2.1 Comparison of valuation using income method and market method ... 15 3.2.2 Adopting a combination of exchange and cash payment methods 16 3.2.3 Non-public issuance of shares completes matching fund raising 16 3.2.4 Signing a three-year performance gambling agreement 16 3.3 An analysis of the motivation of the Chinese media merger and acquisition of Elex 16 3.3.1 Implementing the three integrations of culture and technology, market, and finance strategy 16 3.3.2 Accelerating the construction of platform-type enterprises and leading the transformation and upgrading of traditional businesses 17 3.3.3 Promoting the establishment of new media groups of enterprises and promoting the internetization of industries 17 3.3.4 Sharing advantageous resources and fully exerting synergies 18 3.3.5 Opening up the intern

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